Author

Millicent Lui

Associate Director

Millicent is extensively experienced in contentious and non-contentious intellectual property matters, ranging from prosecutions, opposition, revocation, invalidation and infringement of trade marks; to advising on copyright infringement and disputes. She is particularly skilled in working with clients from the art and design industries, having a decade of creative experience herself which equips her with the perspective and advantage in understanding the needs and concerns of these clients.

Millicent serves as General Secretary of the Intellectual Property Law Committee and is also a member of the Small Law Firms Committee within The Law Society of Singapore.

Accolades:

WTR: Leading Individual (Bronze tier)

Articles by Millicent Lui

8 October 2026

No Confusion About What’s NEXT: NEXTEVO Survives Invalidation

How much weight should be given to an earlier mark that appears at the beginning of a longer, invented word?

2 October 2026

SG Trade Marks Fast is Back: Accelerated Trade Mark Examination Resumes from 1 September 2026

Businesses looking to secure earlier feedback on their Singapore trade mark applications can once again make use of the SG Trade Marks Fast acceleration programme.

21 August 2026

When Fame Cuts Both Ways: IPOS Rejects Olympic Committee’s Opposition to OLIMP SPORT NUTRITION

In Comité International Olympique v Olimp Laboratories Spolka Z Ograniczona Odpowiedzialnoscia [2026] SGIPOS 10, the Intellectual Property Office of Singapore (“IPOS”) dismissed an opposition brought by the International Olympic Committee (“IOC”) against the registration of the mark.

14 May 2026

Silence Speaks Loudest: IPOS Rejects Opportunistic “ASWINS” Filing

The decision in Aswins Home Special v Aswins Sweets & Snacks Pte Ltd [2026] SGIPOS 5 is a clear illustration of how the Singapore trade mark regime deals with opportunistic filings, and what happens when an applicant has no credible explanation for its conduct.

4 March 2026

No Monopoly Over "Blue": "vivo BlueOS" Dissimilar to "BluOS"

We recently succeeded in defending an opposition before IPOS in Lenbrook Industries Limited v Vivo Mobile Communication Co., Ltd. [2026] SGIPOS 2. The opposition failed on all grounds including similarity of marks, well-known mark, and passing off.

10 February 2026

19,000 Adult Diapers Seized — Then Donated

In December 2025, Ghows LLC supported an initiative that transformed what is typically a standard enforcement endpoint into an outcome with tangible community benefit.

19 June 2025

Accelerate Your Trade Mark Applications with SG Trade Marks Fast

The Intellectual Property Office of Singapore (IPOS) is accelerating the game for businesses. On 20 May 2025, IPOS launched the SG Trade Marks Fast program, designed to significantly speed up the examination of national trade mark applications.

7 January 2025

Stepping Into Legal Trouble: Can Using a Competitor's Name in AdWords Lead to Trade Mark Infringement?

As the modern day, tech-enabled consumer heavily relies on search engines to find products and services, the ways trade marks are used – or misused – online raise new legal questions.